Free download and read ebooks online The Audience Commodity In A Digital Age - Revisiting A Critical Theory Of Commercial Media by Lee McGuigan, Vincent Manzerolle full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook The Audience Commodity In A Digital Age - Revisiting A Critical Theory Of Commercial Media with ISBN id 9781433123597 full page with book summary. Lee McGuigan book PDF ePUB of The Audience Commodity In A Digital Age - Revisiting A Critical Theory Of Commercial Media published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften in 2014. The Audience Commodity in a Digital Age released with category Biography & Autobiography with total 328 pages.
📖 The Audience Commodity In A Digital Age - Revisiting A Critical Theory Of Commercial Media by Lee McGuigan free online open library
This edited collection comprises foundational texts and new contributions that revisit the theory of the -audience commodity- as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection.<BR> The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe."
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“The planet is fine. The people are fucked.” ― George Carlin
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